Powerful secrets of persuasion and influence
Your ability to sell is the number one skill in your business.
If you’re not getting attention, it’s not working.
Meet the needs and wants of your customers at a profit.
Word of Mouth
The most valuable and most powerful form of marketing.
By becoming a better speaker you can enhance your reputation and open up countless opportunities.
It’s no coincidence that people who write well do well. Writing well is one of the best ways to advance your career and your business.
How to increase sales
No matter how passionate a salesperson you may be, no matter how likable you are, if you can’t close the sale, your efforts yield nothing.
Whether you are an experienced salesperson or novice ‘How to increase sales’ will help you turn prospects into customers.
• Asking open ended questions
• Finding out what the customer wants
• Building rapport
• Listening and staying in control
• Giving the customer what they want
• Learn new closing techniques
How to create impact
Make your advertising more powerful, more effective and yield greater results.
By focusing your strategy and thinking your advertising will hit the target, get attention and bring your customers to action.
• Focusing your strategy
• Positioning your business
• Getting attention
How to market your business
Marketing is not only much broader than selling; it is not a specialised activity at all. It encompasses the entire business.
It’s the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of your business.
• Listening to your market
• Finding out what they want
• Giving your customers what they want
• Relationship marketing
How to grow by word of mouth
If you could master the most valuable form of marketing — the one that consumers trust above all others — would you instead choose to leave it to chance?
Word of mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way.
• Finding your pot of gold
• Generating word of mouth
• The Law of Reciprocity
• Getting referrals
• Building trust
How to speak well
Develops effective public speaking and presentation skills for business, sales and selling, training, teaching, lecturing and generally feeling comfortable speaking to a group of people.
This ‘Learn by Doing’ program helps develop confidence and the capability to give good presentations and stand up in front of an audience and speak well.
• Overcome fear of public speaking and presenting.
• Build self-confidence and control
• Gain tips for presentations and public speaking
• Gain tips for using visuals aids in presentations
• Learn how to prepare and create presentations
• Deliver presentations successfully.
How to write well
Offers practical writing skills that can be used for everyday business communications and report writing.
It’s aimed at providing the learner with the tools to write more effectively, more clearly and with clarity.
• Get to the point
• Write more effectively
• Write emails with clarity
• Use plain language
• Add power to your words
• Get people to act on what you have said